TITLE: Sometimes it has nothing to do with the people
CLIENT: Heesen Yachts
BRIEF: More often than not people think when we do a project featuring models, whether it’s one, two, or a crowd, the story is all about the life owners and guests can enjoy. But sometimes it’s not really about the lifestyle at all, it’s about the yacht plain and simple. With these projects the models are there to help show scale, add a touch of life to the spaces and provide a natural link between scenes. Such was the case with this project for Heesen Yachts where we used only one model.
These days it takes courage to approach a shoot using just one model. But this was the challenge provided by the client – “we need to show off the beautiful yacht we just built, it can’t be collection of empty spaces nor can it focus too much on people in those spaces, the yacht is the hero here not the lifestyle”
For a shoot like this we have to first think about the best way to shoot the yacht and then, if the scene can benefit from it, what is the best way we can add someone without taking the focus away from the yacht. Unlike a lifestyle shoot where sometimes the yacht is merely part of life.
There will be those who instinctively say, “It looks like some lonely person wandering around lost and this does nothing to promote the wholesome reality image that we as industry need to promote”.
But Heesen like most builders are caught in the middle at times. They are about selling their yachts that allow an experience as opposed to a charter broker who wants to sell the experience regardless of the yacht. Therefore, it should come as no surprise we produced two films for this project, one with the model and one without.
On a personal note we would secretly like to feel that if we ever did manage to own one of these beautiful yachts then we would want to steal a moment to wander around our yacht all alone just taking it all in. So maybe that “lonely person” look actually hits the reality spot more than we know!
OUTCOME:
Facebook Cover
Instagram Film
Awards Films
Aerial, Interior and Lifestyle photos
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