CLIENT: Amels

BRIEF: To create two films and two photo shoots. One for the European market, and one for the Asian market, featuring three generations of family enjoying life onboard Volpini 2.

CREATIVE STRATEGY: What brings families together more than a child’s birthday? Rather than try and show every aspect of life onboard Volpini 2 we decided to build a story around a grandchild’s birthday. This allowed us to set up scenes involving the family members individually, as couples, and as a group, all centred around a fun and enjoyable day. This multi scene, multi scenario approach gave us the flexibility to illustrate:

1. How families can come together on board to enjoy each other’s company as well as find those more personal quieter moments

2. Different areas of the yacht enjoyed in a real-life way

CHALLENGES AND SOLUTIONS: We had three days to shoot two stories as well as two full lifestyle photo shoots with extended families (12 models in total) from different cultures. This meant the logistics had to be kept as simple as possible. Throw in a day of rain and the challenges kept coming. However, because we had done the preplanning and decided on the simple birthday theme, we were able to focus on this core story driver regardless of the weather or cultural differences. A birthday is a multi-cultural celebration and something everyone has experience of, and this made it easier for the models and team to build the shoot around. In addition, we needed time to capture numerous onboard areas to showcase the beauty of the finished yacht. Time was gained by a bit of smart thinking by the client to use aerials from an earlier shoot of the yacht off the coast of Capri.

OUTCOME: Two films of approx. 3mins, numerous social media films and a full set of photos.

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