The Perfect Superyacht Shoot – Is it Possible?
MY Scout, Newport RH, USA
Was this the perfect shoot? It’s hard not to think so when the first and only round of feedback on the film was:
“The video is amazing! You guys killed it! I sent the edit to the owners and they LOVE it. No changes needed”
We thought wow, wouldn’t it be great if every job was like this – no tweaks of the film needed, no more touch ups of the photos requested. Then to top it off, in less than a month the film recorded in excess of 9000 plays across multiple channels.
So why did the results of this shoot hit the spot with the client so well?
First up, the client brief was very simple – “We need a photo and film shoot of the boat and would like to add the crew cabin, crew mess, galley, engine room, dive room and crew gym to the list of areas.” That was it. A case of less is more. They trusted us to understand their needs, the yacht and create results that matched. This hands-off trusting approach applied to both the shoot and the post production time.
Secondly, the crew made life easy. They were flexible in positioning the yacht and happy to work in with our preferred timings even when the weather didn’t play ball. They also contributed useful ideas on locations based on their knowledge of the area. In short, they were fully engaged in what was going on.
Lastly, it would be wrong not to say the yacht itself played a role in the shoot success. When we are presented with a yacht designed to be a little different from the inside out, we can’t help but be inspired. This inspiration then feeds through the entire project.
So maybe the recipe for success is a client that is happy for us to get on and do what they are paying us for, a simple and clear brief, a fully engaged crew and an inspirational yacht. Or maybe we just got lucky? Either way, bring on the next MY Scout project.
Enjoy the results.
MY Scout:
• Builder: Hakvoort
• Naval Architect: Diana Yacht Design
• Exterior Designer: H2 Yacht Design
• Interior Designer: H2 Yacht Design
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