superyacht

PROJECT: Superyacht M/Y VICTORIOUS

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SUPERYACHT MY VICTORIOUS. Bodrum, Turkey

A beautiful end to a long 14 year journey.

If yachts could talk the 85m superyacht VICTORIOUS would have a tale to tell.  At times she must have wondered if anyone loved her, having been abandoned, moved, tinkered with, and moved again across three continents over 14 years.

Thankfully the journey was worth it with the finished yacht now a beautiful example of what dedicated and skilled craftsmen and woman can create.  The yacht can now stand proud whether it’s Cannes, Monaco, Bodrum or anywhere the owners want to go.

We were asked by the Turkish shipyard responsible for completing the yacht - AKYACHT - to create a collection of photos and films that were primarily tasked with showing off the lifestyle guests can enjoy.  With the yacht having been created with family life front and centre, it was no surprise that targeting families was uppermost in the client’s mind. But at the same time the results needed to appeal to an adults only crowd.

So, we worked with the client to develop a story that would concentrate on how the superyacht VICTORIOUS experience delivered three key components - adult fun, family fun and showcasing the yacht.  Trying to merge and tell two different stories in one shoot can be tricky because time and budget restrictions can often be a limiting factor. 

We learnt the owner of the yacht also owned the Formula One track in Istanbul along with a vast collection of stunning cars, he also had access to a helicopter - something not easy to come by in Turkey.  So, a plan was hatched to bring the cars and helicopter into the story by having an arrival scene split in to two - adults only by car and helicopter and family by tender.

The friends then all come together on VICTORIOUS to enjoy a mix of kids only, family only and adults only time.  Trying to choreograph a group, including small children, is not an easy task considering the short amount of time we have on shoots.  However, when you start with a yacht that offers so many experiences combined with the knowledge we have gained from 100’s of similar shoots the task is achievable.

To view more VICTORIOUS photos please go here.

All Images and Film are copyright to AKYACHT and Breed Media

• Builder: AKYACHT

• Interior Designer: H2 Yacht Design

• Exterior Designer: Michael Leach Design

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PROJECT: Superyacht MY OPARI

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OPARI.

Coming in at 95 metres, OPARI from Golden Yachts in Greece, eclipsed the yards previous largest build O’PTASIA by 10 metres.  Having also created photo and film content of O’PTASIA, just like the shipyard, we wanted to eclipse our own efforts. 

One thing that went in our favour was the location. Sure we had also shot OPTASIA in Greece but the great thing about Greece is the sheer number of new shooting spots all in close proximity.  Add in a client willing to move the boat and one big challenge was overcome.

Next up was an idea to shake it up a little by bringing in a Greek water ski champion and Red Bull Athlete.  This allowed us to add in a bit more creativity to the scenes including having him surf alongside the imposing steel hull of a 95m superyacht.  This decision also fed in to the strategy of appealing to a younger market.

For the film, we decided to take a risk with the music to not only bring the original creative strategy to life but to push it just that little bit further.  So by combining the music with the footage we were able to break between something fun and edgy and something luxurious and relaxing. 

Whilst films like this are designed to provoke a response and a desire to learn more, the editing style still gave us space to allow the film to breathe in key places so the design and interior spaces can be taken in.

Enjoy..

To view more OPARI photos please go here.

All Images and Film are copyright to Golden Yachts and Breed Media

• Builder: Golden Yachts

• Interior Designer: Studio Vafiadis

• Exterior Designer: Studio Vafiadis

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PROJECT: Yalikavak Marina

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ONE MARINA WITH SO MUCH TO SHOOT

CLIENT: Palmarina, Bodrum Turkey. (Recently changed to Yalikavak Marina)

BRIEF: The objective was to create video and photo content to help communicate the experience superyacht owners can enjoy while staying at the marina. To achieve this, we needed to show a couple experiencing the benefits of the marina’s location, guest amenities, and attractions. The results would be for use across digital, print and social media platforms.

CHALLENGE: This marina has a plethora of amenities. There are 620 berths, a beach hotel, a boutique hotel and eight restaurants and bars. There is also a mall with 102 shops, a museum and gallery, nightclub, morning health clubs a gym and a spa. Not only that, there is a lot to do in the surrounding area. So, the challenge was how to incorporate so many locations and elements into one shoot. It required a huge amount of pre-production planning including model selection, storyline development, and developing a shoot sequence. Palmarina had many guests and staff at each location so we had to ensure that we only had the right people in the shot and did not disturb the guests.

CREATIVE STRATEGY: We worked with the client to develop a story involving a romantic couple. The story was to showcase the marina’s resort lifestyle in an interesting and engaging way. There were so many elements to incorporate and we needed to be mindful of keeping the audience's attention. For this reason, we aimed to only give a taste of each location. The shots needed to convey the experience of Palmarina, be artistic and captivate the audience.

OUTCOME: Film: The film shows three days in Palmarina condensed into four minutes. The film is ideal for web and reception use. We also produced numerous short films for their social strategy.

Photos: The client received over 350 photos of the location and the couple enjoying the services provided.

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